Corey James is a Graphic Designer and Art Director currently working in Perth alongside agencies and as a freelancer. With a passion for all areas of visual communication, Corey is particularly drawn towards brand identity, publication and typography/lettering. Corey has organized and run exhibitions, collaborated with others on various projects (national and international), has had work published and occasionally lectures at Curtin University
Brand identity for The Cottesle Beach Hotel: A landmark destination in Perth for over 100 years, situated on one of Australia's most iconic beaches.
The Cottesloe Beach Hotel identity can be summed up in one word: Classic. It is an identity that encompasses both nostaliga from beach culture in the 50's (A heyday for the establishment) as well as being contemporary enough to draw a more sophisticated crowd and reflect the evolving state of beach culture.
Working with Hecker Guthrie on this project was my first scope into interior design. It greatly expanded my understanding and appreciation for the process and its relationship to graphic design. In the end our aesthetic approaches blended seamlessley; each complimenting the other.
Work undertaken via Equilibrium
All Interior design by Hecker Guthrie